hejGuide vs Hostex — Which is right for you?
Both Hostex and hejGuide ship an AI Connection (MCP) and a channel manager. hejGuide adds digital guidebooks, local places, multi-language translations, online check-in, and a guest portal — with European roots and GDPR by design.
Both AI-connected. hejGuide ships the guest experience too.
Quick comparison
| hejGuide | Hostex | |
|---|---|---|
| Starting price (1 listing) | €0 (Free) or €19 (Starter) | ~$4.90/mo per listing |
| Free plan | ✓ | ✗ |
| AI Connection (MCP) | ✓ (beta, Starter+) | ✓ |
| AI access to guidebook + places | ✓ | ✗ |
| AI access to translations | ✓ | ✗ |
| Review-before-publish on AI writes | ✓ | Partial |
| Digital guidebooks | ✓ | ✗ |
| Online check-in | ✓ | ✗ |
| Channel manager | ✓ (via Channex) | ✓ |
| Task automation & housekeeping | ✓ | ✓ |
| Review management | ✓ | ✓ |
| Products & upselling | ✓ | ✗ |
| Guest portal | ✓ | ✗ |
| EU data hosting (GDPR) | ✓ | ✗ |
| Native mobile app | ✓ (iOS) | ✓ |
Pricing comparison
What you actually pay per month
| Properties | hejGuide | Hostex |
|---|---|---|
| 1 listing | €0 (Free) or €19 (Starter) | ~$4.90/mo |
| 3 listings | €27/mo (Starter) | ~$15/mo |
| 5 listings | €45/mo (Pro) | ~$25-35/mo |
hejGuide prices: Starter plan. All prices excl. VAT.
Where hejGuide wins
AI Connection covers more modules
Both Hostex and hejGuide ship an MCP. hejGuide's AI Connection (beta) covers 64 tools across 14 modules — including the digital guidebook, local places, multi-language translations, internal team chat, and a guest portal. Hostex's MCP focuses on the PMS surface (reservations, listings, messaging, tasks). For a host who wants their AI to also help with guidebook content and translations, hejGuide is the broader fit.
Drafts, not sends
Every page, place, translation, message reply and review reply the AI creates lands as a draft with an 'AI draft' badge in the dashboard. You click Publish. Database-level enforcement, not just product copy.
Digital guidebooks & guest portal
Beautiful, mobile-first welcome guides with house rules, WiFi, and 9-language translations, plus a branded guest portal with magic-link login. Hostex doesn't include either of these features.
Online check-in
Paperless guest check-in with ID upload, arrival time, and custom fields, integrated with the booking. Not available in Hostex.
European roots & GDPR by design
hejGuide is based in the Netherlands with all data hosted in the EU. The AI Connection enforces guest-data masking by default, with a 50/day unmask budget per account, reasons required, and audit logs retained 12 months for GDPR traceability. Important for European hosts and their guests.
Products & upselling
Offer late checkout, breakfast, bike rentals — guests order from their phone, charges auto-bill to the folio. Not part of the Hostex product.
Free plan
Start with 1 listing completely free — no time limit, no credit card. Hostex offers a trial only.
Where Hostex might be better
We believe in being honest about our competitors
Lower per-listing price
Hostex starts at around $4.90/mo per listing, one of the cheapest options on the market. For a host who only needs basic PMS plus a simple AI hook, Hostex is harder to beat on raw price.
Website builder
Higher Hostex tiers include a direct booking website builder. hejGuide does not offer this.
Longer track record
Hostex has been operating for several years with a larger user base than hejGuide today.
The verdict
Hostex wins on raw price per listing and is a solid pick if you only need a thin PMS plus a basic AI hook. But hejGuide ships a far broader AI Connection (guidebook, places, translations, team chat), a complete guest experience layer (guidebook, portal, check-in, upselling), and EU data hosting with GDPR by design. For European hosts with 1-5 listings who care about the guest stay as much as operations, hejGuide is the better fit.
Frequently asked questions
Does Hostex have an MCP?
Is Hostex cheaper than hejGuide?
Can I switch from Hostex to hejGuide?
Is my data safe with hejGuide and the AI Connection?
Does hejGuide have a free plan?
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